Products and Brands

toitū aims to provide a selection of the most eco-friendly outdoor gear and apparel available on the market today. In order to achieve this goal, our requirements are that:

  • Apparel (and gear, when possible) must be made with environmentally friendly materials.
  • Products which are traditionally found packaged in single use plastics are offered in reusable, compostable or biodegradable packaging.
  • Gear (and apparel, when possible) provides an alternative to single use items (e.g., solar powered as opposed to alkaline batteries, dry bags as opposed to plastic bags, rain jackets as opposed to plastic ponchos).

Ideally, in conjunction with the above requirements, we try to support brands who are members of 1% For The Planet or are able to show an even greater contribution to bettering the planet. This can be achieved through physically volunteering, financial contributions or constant activism for the environmental causes they value.


If you're a brand with a product that meet these criteria, or know of a brand which might align with toitū's values, we'd love to hear from you! Contact us at, and we'll be sure to get back to you.

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