To build a community of explorers who are passionate about protecting the environment at all stages of the adventure.
Working as a leader on school camps is where toitū Founder, Jessie, came to realise there was a gap in the outdoor recreation and education industry. A huge focused was placed on being environmentally friendly out in the field, but not enough emphasis was placed on the choices people made before their adventures even began. Recognizing this gap, and the need for greater education and more responsible consumerism, toitū was created to provide adventurers with a place to purchase the best eco-friendly outdoor gear and apparel on the market.
Toitū is an ode to Jessie's Maori heritage and means 'to be sustainable'. Being truly sustainable is something which is almost impossible for any company today, but which we are trying to achieve and incorporate throughout all aspects of our work. To keep us accountable for this, here are some of the things we are doing.
1. We’ve joined HalfCut Alliances and are donating enough to save 1 square metre of Australian Rainforest WITH EVERY SALE. Currently our donations contribute to saving Lot 157 in the Daintree Rainforest, Far North Queensland.
We live and breathe the outdoors, and we're passionate about protecting the environment. We believe that better gear and apparel choices can help to reduce the impact humans have on the environments they explore. By being eco-conscious in our gear and apparel choices prior to a trip, we can incorporate Leave No Trace principals at all stages of the adventure, and help to protect our wild places for longer.
Because exploring our world, shouldn't be at the sake of protecting it.