Why Pre-Sale?

Recently we launched a pre-sale with one of our new brands, Fierce Hazel. We don't normally introduce a brand in this manner, but there's something a little special about this relationship.

Toitū is the only store stocking Fierce Hazel in Australia and New Zealand. Period.

Frankie, the Founder of Fierce Hazel, is a keen cyclist. Thus, her waterproof pouches and ultralight wallets are the perfect accessories for a long day in the saddle or extended bikepacking trip. The Tour De Fierce Wallet is also the perfect size for your passport and cash, making it a versatile piece to bring on any adventure. By using deadstock and leftover material to make their bags, they are reducing their carbon footprint and helping to fight the war on waste. 

Fierce Hazel

Toitū is a small business and it isn't feasible for us to ship individual items to customers from Fierce Hazel's base in the USA, as this almost always costs more than the actual item. We also have a limited cash flow and want to live within our means. We couldn't make an order without knowing for sure that customers would buy it. We love Fierce Hazel, but will the rest of Australia? The rest of New Zealand? 

We talk a lot about the value in supporting ethical businesses, which is why we wanted to live our values and write this article to explain the pre-sale reasoning. We want to be transparent in everything we do and not just talk the talk, but walk the walk!

So after all that, if you're still interested and keen to support us in supporting Fierce, head to the check out and rest assure that your sustainable bag, pouch or wallet will be with you by Christmas. We've made everything a little cheaper for this first order, as a thank you for being one of the first to buy Fierce Hazel sustainable bags from toitū. 

Here's hoping it's the first of many orders and many adventures. 

P.S. Pre-Sale ends 31/11, but the earlier you order the better!


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